
Elemar De Souza Cruz | Communications Manager
Elemar (El) is a senior digital strategist with over 20 years of international experience in cross-cultural brand strategy, content localization, and social media governance for global enterprises. A dual UK–Brazil citizen fluent in English, Portuguese, and Spanish, she has partnered with industry leaders across pharmaceuticals, healthcare, SaaS, EdTech, and fintech — including AstraZeneca, Sanofi, and Discovery Education. She specializes in bridging creative engagement with strict regulatory environments, developing social media SOPs, medical/legal/regulatory (MLR) alignment, privacy frameworks, and pharmacovigilance reporting. Using tools like Sprout Social, Sprinklr, and Brandwatch, she protects brand integrity across the UK, EMEA, USA, and LATAM markets. Elemar holds a degree in Social Communications with postgraduate certifications from Columbia University and Kingston University, and leads teams and global vendors to deliver authentic, localized digital experiences.




